Kenkyuu

Are you really aware of the price you are paying for Web commodities?

So I can only imagine the reaction in the boardrooms of those traditional firms when Facebook and Google built their Psychographic Marketing Honeypots and disguised them as a social network and a search engine. “All that data we’ve worked so hard to source! Merde! People just sit there all day giving it to them!”

The world has changed though, hasn’t it? We have entered the Matrix, but it’s not our body heat they want. They want the preference model encoded in our amygdala and a list of all the people that might influence that model tomorrow.

You can read the whole post here at O’Reilly Radar: Amygdala FarmVille.